Paul has spent his entire professional career at Philips Design, working in many different areas ranging from product-, multimedia- and internet design, to different management and development functions. He is and has been a member of various boards, e.g. CLICKNL. Design Initiative Foundation, Program Board IOP IPCR, Research Advisory Board of the Delft University of Technology in the Netherlands and juried in multiple renowned design competitions like iF. He’s also a frequent speaker at international design and innovation conferences. Paul studied industrial design engineering at the Delft University of Technology and holds a PhD in Design Innovation from the Eindhoven University of Technology.
Keynote: Friday, June 14th 11:30
‘Designing for transformation by valuing people’
Society is facing tremendous challenges and healthcare is a case in point driven by rising cost, chronical and lifestyle related diseases and a growing elderly population. Learnings from over a decade of projects show that in solving these wicked problems one needs to take a systemic point of view. Paired with a collaborative approach, working together with different parties to sustainably solve the challenges people are facing today.
A key element in this is to frame the problem well. Paul will share how frameworks describe how value from a people’s perspective is evolving, and help us to create a shared purpose, as well as the right value proposition. Because in the end solutions are only valuable when they are actually used, and can be scaled. To achieve this, we need to integrate systems thinking (and its methods) with design thinking and service design to enable healthcare transformations, and all other industries that are part of the fabric of society, and that offer essential services in our lives, such as finance, mobility, communications, and education.