More than five million Bangladeshis have joined the company’s “Tonic” service, which provides health insurance, primary care access, and health engagement through mobile phones. Within 12 months of launch, Tonic became Bangladesh’s largest health insurance program and a leading provider of primary care, having delivered over 300,000 consultations through phone calls and in-app chat.
Prior to joining Telenor, Matthew served in the administrations of Chicago mayors Richard M. Daley and Rahm Emanuel as Assistant Commissioner for Digital Excellence and Innovation, where he led the City’s digital health and smart city programs. He completed his undergraduate training in Behavioural Neuroscience and in History at the University of Pennsylvania and earned an MBA with high distinction from Harvard Business School. He was named a Young Global Leader by the World Economic Forum in March 2019.
Keynote: Friday, June 14th 10:05
‘Designing for the next billion’
We are now in the midst of the most rapid expansion of the middle class that the world has ever seen. There are 3.2 billion middle-class consumers today, and 160 million more are joining every year. This group represents an enormous market, as well as a vehicle for making rapid progress on global goals like education, sustainability, and health.
Service design, defined broadly, will be indispensable for engaging these “next billion” consumers. Simply importing services and products from more developed markets will not work. Instead, service designers will be called upon to build new experiences from scratch, as well as the operating platforms and business models to enable them.
Matthew Guilford has experienced this firsthand, through his work in Bangladesh to develop and scale Tonic, an innovative service that uses mobile phones to deliver primary care and health insurance to more than five million people. He will share how the Telenor Health team developed an integrated approach to one of the biggest challenges in healthcare: convincing low income people to proactively invest in health insurance. He will share concrete insights on how industry outsiders can find new ways of serving the next billion, generating big returns and a better world along the way.