László Herczeg

Founder & Design Director, The Care Lab / fuelfor

László Herczeg is a designer and care activist who has been working in the area of health and care for almost two decades. In 2017, together with Lekshmy Parameswaran, he co-founded The Care Lab, a collaborative platform of activists willing to start a movement to transform Care, driving change through human-centred design practices in the health, social and education sectors. Their vision of Care is as an equitable, pro-active and compassionate experience that is widely accessible and that forms an integral part of everyday life, from birth to death.

In 2008, they co-founded fuelfor, a specialist design consultancy working with a wide variety of international players within the health and care sector.

Before starting fuelfor, László was Creative Director, Global Healthcare Team, at Philips Design. He holds a Master of Arts degree from the Academy of Arts and Design in Budapest, including study at the University of Arts and Design in Helsinki.

Masterclass: Friday, June 14th, 14:45 – 17:15
‘Designing dementia-friendly communities’

This workshop invites you to reflect upon the question: How might we improve the daily life of people living in the city with dementia? We begin with a short empathy practice to understand what it feels like to live with different stages of dementia. We will share as inspiration a selection of the latest best practices around the world in the design of dementia-friendly environments. You will then have a chance to briefly explore a local neighbourhood and work with a tool for spotting opportunities for care in the community; for example:

  • How might local service touch points act as appropriate support points? 
  • How might transport infrastructure be adapted to care? 
  • How might neighbourhood stakeholders engage in caring for people with dementia – e.g. families, children, neighbours, visitors?

Who may benefit from this masterclass?

  • Anyone wanting to enhance the well-being of urban communities
  • Anyone keen to apply design and innovation capabilities to improve the experience of care for people
  • Anyone curious about the topic of dementia care
  • Anyone keen to try out some new tools to Design for Care in a real world setting

Key takeaways:

  • To understand the key challenges and opportunities in designing urban environments for people with dementia
  • Mentally zoom in and out from big picture to detail and back again
  • Use low-fi blueprinting as a way to ‘sketch’ and discuss services
  • To gain hands-on practical experience in the city using specific design for care tools that enable you to see the world through the lense of care
  • To connect with like-minded people passionate to apply human-centred design methods to transform the care experience