Product Designer, IDEO.org
Edwin Mwai is a product designer at IDEO.org and based in the Nairobi studio. He focuses on integrating his innovation and illustrative skills to further the impact of the design solutions that the team implements. He firmly believes that the fusion of core art and design principles woven together with a user-centric mindset, can create a basis for increasingly groundbreaking design.
Before joining IDEO.org, Edwin worked at Brand2D, a marketing and branding agency as a product designer. He was involved in the innovation and strategy assisting clients in diversifying their approach towards product and service diversification. He also led the conceptualisation of the branding and strategy for a nationwide youth movement, JIACTIVATE. A movement that sought to reinvigorate the youth’s role in shaping Kenya’s future through active involvement in the policy making landscape. Edwin also interned with Design by touch, a toy design consultancy, where he actively worked on future concepts for clients such as Lego and Hasbro.
As an independent contractor, Edwin has worked with Sandstorm Kenya, where he aided the product design development of a new brand and kickstarter product launch. He attended Coventry University, where he received a Master of Design in Product Design.
Masterclass leader on Saturday, June 15th, 10:00 – 13:00 h
‘Methods for invisibility’
The typical design process explores many different ways to build methods and to use research as a way to put ‘people at the center’. To do this, however, it’s important to think about what it takes to make the role of the designer invisible. Which means, disempower our role as the designer, and make more space for others to speak up for themselves.
In this masterclass you’ll learn about how to create participatory research methods and design outputs that make it possible for a user to empower their own voices long before a service or product has even been designed. You’ll learn how to pull from existing human-centered design methods and approaches to create micro-moments of elevation for the user at the heart of any problem.
Who may benefit from this masterclass?
- Experienced human-centered designers
- Anyone who is applying a design-led research approach to a problem he or she is working on
Key takeaways will include how to
- Use design to elevate the voice of the people at the heart of a design challenge
- Work with participatory design methods
- Rework and mashup a collection of methods to serve a desired goal