Airí Dordas

Designer, The Care Lab

Airí Dordas is a designer with more than 7 years of experience in the design and communication fields. In 2018, she joined The Care Lab, a collaborative platform of activists willing to start a movement to transform Care, driving change through human-centred design practices in the health, social and education sectors. Her role is to bring her strategy skills through the whole design process to rethink and redesign care models and solutions for our societies and care systems.

Airí began her career working as a communication strategist for different global brands like Seat, Bayer and Amplifon at JWT and Lola MullenLowe. In 2017, she was part of the team of ‘Casa Nostra, Casa Nostra’, a massive communication campaign in favour of the Refugees Rights in order to promote mass mobilisation and social awareness in the Catalonia region of Spain.

She holds a Master’s degree in Brand Strategy and a Degree in Advertising and Public Relations from Universitat Pompeu Fabra de Barcelona.

Masterclass: Friday, June 14th, 14:45 – 17:15

‘Designing dementia-friendly communities’

This workshop invites you to reflect upon the question: How might we improve the daily life of people living in the city with dementia? We begin with a short empathy practice to understand what it feels like to live with different stages of dementia. We will share as inspiration a selection of the latest best practices around the world in the design of dementia-friendly environments. You will then have a chance to briefly explore a local neighbourhood and work with a tool for spotting opportunities for care in the community; for example:

  • How might local service touch points act as appropriate support points? 
  • How might transport infrastructure be adapted to care? 
  • How might neighbourhood stakeholders engage in caring for people with dementia – e.g. families, children, neighbours, visitors?

Who may benefit from this masterclass?

  • Anyone wanting to enhance the well-being of urban communities
  • Anyone keen to apply design and innovation capabilities to improve the experience of care for people
  • Anyone curious about the topic of dementia care
  • Anyone keen to try out some new tools to Design for Care in a real world setting

Key takeaways:

  • To understand the key challenges and opportunities in designing urban environments for people with dementia
  • Mentally zoom in and out from big picture to detail and back again
  • Use low-fi blueprinting as a way to ‘sketch’ and discuss services
  • To gain hands-on practical experience in the city using specific design for care tools that enable you to see the world through the lense of care
  • To connect with like-minded people passionate to apply human-centred design methods to transform the care experience