Consumers and a more stringent regulatory framework lead brands to adopt attributes related to sustainability. Some send incomplete environmental messages, others are incapable of capitalizing on the things they do well. A workshop is proposed to work on the process of a sustainable, solid and differentiated brand strategy that can be transferred to packaging design.
More information: batllegroup.com / ineditinnova.com
Organised by: Batllegroup + Inedit