«Good design is…» Talks

«Good design is …» is a session of conferences. Based on Dieter Rams’ «10 Principles of Good Design», some outstanding names on the national and international design scene will explain their work and the principles they apply to their professional practice.

Among others, prominent names such as Feminist Internet, Lolo & Sosaku, Chris Lefteri, Lievore + Altherr Désile Park, Apparatu, Lacol, Curro Claret, Harquitectes, Tina Gorjanc, Zak GroupDeutsche & Japaner, Maria ke Fisherman or Anne Lacaton will join us. Lacaton, the chair of the jury of the International FAD Awards 2019, will be in charge of closing the session, which will feature debating spaces moderated by José Luis de Vicente.

What is good design? To answer this question, in the 1970s Dieter Rams offered design in particular and society in general the «10 Principles of Good Design» through which he gave his vision on this issue. Because behind the works of designers, architects, artists and other related professions there is always a set of principles.

In the «Good design is …» session, the FAD adopts Dieter Rams’ «10 Principles of Good Design» as the starting point and invites major figures from the national and international scene in all disciplines to explain their work and share their way of understanding and practicing the principles of good design.

This will be an opportunity to answer the key questions of the profession today: What is necessary and what is unnecessary in the current production and consumption model? What is design’s responsibility in the way we live and how we care for the environment? Is the hedonistic part of the creative act compatible with design’s vocation of service in society? Which role should new technologies play in the design of goods and services? How can design contribute to making people interact more democratically? These and many other questions will be food for thought in the «Good design is …» session of talks and debates.



9.00h – 9.15 h Welcome
9.15h – 9.45h Chris Lefteri
9.45h – 10.15h Apparatu
10.15h – 10.45h Maria Ke Fisherman
10.45h – 11.10h Debate


11.30h – 12.00h La Col
12.00h – 12.30h Curro Claret
12.30h – 13.00h Deutsche & Japaner
13.00h – 13.25h Debate

Lunch Break

15.00h – 15.30h Tina Gorjanc
15.30h – 16.00h Harquitectes
16.00h – 16.30h Feminist Internet
16.30h – 17.00h Debate


17.15h – 17.45h Lolo & Sosaku
17.45h -18.15h Lievore + Altherr Désile Park
18.15h -18.45h Zak Group
18.45h – 19.15h Debate


19.30h – 20.15h Anne Lacaton



Organizing: FAD (Fostering Arts and Design)
Venue: Disseny Hub Barcelona. Auditorium and Foyer
Opening hours: 9 am to 8.30 pm
FAD members 20 €
Non-members 30 €
Pack (5 tickets) 120 €
Pack (10 tickets) 200 €
With the support of: Ajuntament de Barcelona and Generalitat de Catalunya
Partners: Campari, Cervezas Alhambra, illy and Novotel Barcelona City .

Simultaneous translation throughout the entire day.