Disruption in the display method in a changing retail environment


Workshop for design a new way to communicate Brand and Customer in a new retail world. We’ll introduce to a retail world and specially in display design. We’ll study the tools that have around us and we will work to design a new way to communicate Brand and customer  trough disruption. We Will provoke the appearance of new ideas. Innovative and disruptive that demonstrate that a new way of retail is posible. We know that people don’t look the window displays, but we know what a tremendous potential has this advertising support. The Barcelona city that we know  dislike to a lot of people and the company model of some brands, either . Social responsability and sustainibility will be conditions of this Project.

Organised by: BCN Retail School