From the idea to the market. Make your design a reality with Tati Guimarães

How to live off design without losing the soul?
This is a question I asked myself for years and it took a few more to find the answer. Speaking with my students and colleagues, it is clear to me that all creatives have this same concern: finding the right formula to live with dignity for our passion.
After 20 years of experience, I could explain thousands of things, but I think the most valuable thing will be to share my experience with all those who start and those who are already in this adventure as complex and fascinating as it is. 
I will tell you how I bring my designs to market successfully (after many mistakes) using the concepts of sustainability throughout.
It will be a pleasure to share this moment with you at the Barcelona Design Week.
See you on Tuesday, June 18!
Tati is a pioneer in Ecodesign and has more than 20 years of experience in the sector. Her products are recognized worldwide, such as the Bakus, best-seller in the MoMA (Museum of Modern Art in New York). In addition, with her studio Ciclus, she carries out unique projects, optimizing resources and processes through sustainability to bring them to the market successfully. She has collaborated with companies such as Heineken, Joan Miró Foundation and Benetton. Tati has been transmitting her knowledge to the students of Elisava, IED and ESDi for more than 5 years.