The branding workshop we propose is aimed at everyone interested in understanding the link between the creative assets of a brand (tone of voice, logo, typography, colors, photographic style …) and its strategic approach.
The session will last 3 hours, which will be divided into a strategic first part of understanding the brand and exploring creative possibilities based on key elements such as value proposition or personality.
Then we will go to the creative block and we will gradually create the fundamentals of the different creative assets of the brand, with activities like creating moodboards … etc.
It will be a very dynamic work in which we will form different groups, each with its strategic approach. Thus they will be able to live both their experience in the first person and the result of the work of the other groups, with a final round of presentations and exchange of opinions.
Workshop days: 13th, 14th, 17th, 18th and 19th of June
Organised by: Comuniza