‘Design for activism. A call to action’ Our motto of this year

This year, 2020, marks the start of a new decade, 10 years during which we will have to take action if we want to achieve the UN’s 17 Sustainable Development Goals (the 2030 Agenda).

In addition to the environmental crisis that we have been experiencing for years, we are now suffering from an unprecedented global health and economic crisis as a result of the COVID-19 pandemic. Over the last few years, design has demonstrated its usefulness and value on both fronts, making it clear that we need to confront the future with sustainable development and design.

With the theme “Design for activism”, the 15th Barcelona Design Week represents a dual call for mobilization. On the one hand, mobilization of the sector and the activism of professionals and companies in order to deploy design capable of creating equality, balance and trust, for both the planet and people.

On the other hand, we make a call for the mobilization of citizens and of economic agents to contribute, through their actions, to the recovery of the creative fabric and to its activity, offering trust, contracting and consuming local products and talent, thus reinforcing the circular economy. 

It is time for action; it is time for activism. It is the moment for design to reach all the corners of the city, facilities, activities and businesses. We need to do this today in order to have a tomorrow.