Germán León
Principal User Experience Design Expert at Vodafone, London

German spent his early career in Bogotá, Colombia. His roles included Design lead for a startup software company and design lead in charge of delivering a biometric solution for Colombia’s largest financial institution. He also has experience as a producer and user experience designer. German has two masters: one in Strategic Marketing from CESA (Colombia) and another in Interaction Design from Umeå Institute of Design, Umeå University (Sweden), where he was also a lecturer in interaction design.

German wrote his master's thesis on human-vehicle interaction, in association with Volvo Cars, in Gothenburg, Sweden. While at Umeå, German worked on several other projects, including the design of products and services in collaboration with companies such as Komatsu, Nokia and Microsoft.

Since joining the User Experience team in February 2007, German has worked at Vodafone’s concept development. His job has been to lead the design and prototype of future visions that contribute to Vodafone’s strategy of becoming a total communications company. During this time, the success of projects such as 360 have influenced the company at a strategic level, reshaping the entire mobile and Internet strategy. His work lead to the creation of Vodafone’s Internet services, and still contributes as an active member of the User Experience Team. His current role in the team is about providing creativity and design of future strategic concepts with hands on approach.