Session I: Facing New Challenges Through Design
Once again, companies in various production and service sectors, and professionals and experts in the design world will gather in a platform for exchange of experiences. On the first day of the congress you will have the opportunity to hear different international experiences about design, innovation, co-creation and the different strategies that firms are facing in the current situation and the future.
08.45 h - 09.30 h
Arrival and issuing of documentation
09.30 h - 10.00 h
Official opening of the Bcn Design Week.
10.00 h - 10.30 h
“The Business of Innovation @ HP Innovation Centers”.
Paul Jeremaes, HP Innovation Centres Director. Geneva.
10.30 h - 11.00 h
"Design Driven Co-Creation".
Liz Sanders, Founder of Make Tools. Ohio.
11.00 h - 11.30 h
11.30 h - 12.00 h
“Heart and Data”.
Steve Rogers , User Experience Manager at Google. London.
12.00 h - 12.30 h
“Navigating the challenges that lie ahead - strategies for design”. Michael Thomson, Founder and Managing Director of Design Connect. London.
12.30 h - 13.20 h
Round table moderated by Martí Saball, Assistant Manager of Expansión. Barcelona.
13.20 h - 13.30 h
Conclusions and end of the day’s session