Markus Fischer. Head of Corporate Design, Festo AG & Co, Esslingen
He first trained as a toolmaker and then decided to study architecture. After his studies, Fischer worked in the design office of Professor Eberhard Stauss and Ursula Wangler in Munich. There he worked on projects in the areas of corporate design and signage systems for large companies and public institutions. After two years with Baldauf & Fischer architecture and design studio, he worked for Professor Andreas Uebele in Stuttgart. There he managed graphic design and signage system projects for which he won many national and international design awards.
In 2001, Markus Fischer joined Festo AG & Co. KG in the Corporate Design department, and since 1 January 2006 he has been Head of Corporate Design. At Festo, he is responsible for the entire corporate design of the company including the areas of architecture, interior design, product and graphic design as well as software and online design. He first established the Bionic Learning Network at the Hanover Fair of 2006. In this forum, innovative project works by students, universities and external development companies are shown, which were developed and designed in cooperation with Festo Corporate Design. The aim is to showcase new applications for Festo products and to inspire children and young adults and awaken their interest in technology. The Bionic Learning Network projects demonstrate that Festo is finding fascinating answers to complex questions.
The Bionic Learning Network projects “Airacuda”, “Air_ray” and “Aqua_ray” had been presented in the exhibition “Design and the Elastic Mind” at MoMA, New York.