Global Trends 2009
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The phenomenon of globalisation has adopted a dynamic very different from the process of homogenisation that we saw a few years ago, and now invites us to re-evaluate local cultures and to create a meeting place for markets from different points all over the planet. In consequence, strategies for meeting the challenge of the global market will be based on the unique nature of these local cultures, and on cities as laboratories for the creation of new, innovative projects.
Participants at this session will be invited to delve deeply into the process of developing global trends in aesthetics, consumption, communication and distribution. Within this context, the workshop leaders will focus on examples of international brands and products, with particular attention to the emerging BRIC countries (Brazil, Russia, India and China), using material from the International Trend Observatory as the basis for promoting innovation born of the local-global union.
The session has been organised with the cooperation of: Leitat, Divu*ciencia and Dirección Creativa.
Future Concept Lab
Programm
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9 am - 9.15 am
Reception and submission of documents
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9.15 am - 9.30 am
Session introduction: Trends and “design thinking” for encouraging creativity in businesses
Alessandro Rancati, Dirección Creativa. Barcelona -
9.30 am - 10.45 am
Global Trends 2009: Emerging markets in the BRIC countries and the 7 trends that prompt innovation (Part One)
Trend 1: Pluriverse Transformation
Trend 2: Multiplayer Renaissance
Trend 3: Virtual Perception
Francesco Morace and Elisabetta Pasini, Future Concept Lab. Milan -
10.45 am - 11.15 am
Coffee Break
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11.15 am - 12 am
Expert communication for future brands
Felice Limosani, Creative Director. Florence -
12 am - 1 pm
Global Trends 2009: Emerging markets in the BRIC countries and the 7 trends that prompt innovation (Part Two)
Trend 4: Visionary Memory
Trend 5: Public Creativity
Trend 6: Sustainable Excitement
Trend 7: Body Sense
Francesco Morace and Elisabetta Pasini, Future Concept Lab. Milan -
1 pm - 1.30 pm
Discussion, conclusions and end
Place: CaixaForum (room 1)
